Founded in Europe in 2009

In 2009, from the heart of Lithuania, with the help of my family, I founded a self-funded company with a vision: to revolutionize the feminine hygiene market. Today, our impact spans not only the EU but also the US and Canada.

From Personal Experience to a Mission for Better Period Care

In my mid-thirties, I discovered a life-changing sanitary pad that transformed my period experience. The irritation, cramps, and leaks were gone—even my recurring yeast infections disappeared. The difference was undeniable.

Seeing how much this product improved my well-being, I knew other women deserved the same relief. This sparked a mission to make healthier, more comfortable period care accessible to as many women as possible. Driven by this vision, I embarked on my entrepreneurial journey—determined to help women experience a balanced, stress-free menstrual cycle with products they can truly trust.

Beyond Products – Empowering Women Through Knowledge

Experiencing the life-changing benefits of a revolutionary sanitary pad made me realize that my mission went far beyond just one product. Women deserve not only healthier period care but also the knowledge to understand and embrace their cycles.

At Gentle Day®, we’re committed to more than just innovation—we’re building a community where menstrual health is openly discussed, and periods are no longer a source of discomfort or uncertainty.

I invite you to join us on this journey. Follow us on social media for expert insights, tips, and conversations about menstrual health—because when we share knowledge, we empower each other.

Our Promise: Healthy, Safe & Certified Period Care

At Gentle Day®, your health isn’t just our priority—it’s our responsibility. We believe that every woman deserves period care that is not only effective but also safe for her body and the environment. That’s why, for over 15 years, we’ve been committed to creating healthy, certified, and innovative menstrual products that provide superior comfort and protection—without harmful chemicals.

We don’t just sell period products—we advocate for menstrual health, education, and accessibility. Our mission is to empower women with knowledge and provide them with products they can trust. Because a healthy period is not a luxury—it’s a necessity.

Where in the world you can find our products

We strive to become a globally recognized brand and help women around the world to tame their period.

European customers can find GENTLE DAY® in stores in the Netherlands, Germany, Poland, Czech, Slovakia, Ireland, Latvia, Lithuania, and Estonia. Online at www.gentleday.com.

UK customers can shop at www.amazon.co.uk.

GENIAL DAY® pads, liners, cups, and wipes can be found in natural food stores in the US, also the US online at www.genialday.com and www.amazon.com.

GENIAL DAY® pads, liners, and wipes can be found at Whole foods, and other natural food stores in Canada, also at www.amazon.ca.

Don't be surprised if you see GENIAL DAY® pads on the shelves while visiting the Bahamas.

  • SAFE

    Laboratory and clinically tested and certified products.

  • FUNCTIONAL

    Effective, highest-quality products created by a woman.

  • INNOVATIVE

    Innovations that help women to ease periods and eliminate discomfort.

  • SUSTAINABLE

    Health and sustainability are our priorities when developing our products.

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