Founded in Europe

Founded in 2009, the family-owned self-funded company revolutionized the feminine hygiene market not only in the EU, but also US, and Canada.

  • SAFE

    Laboratory and clinically tested and certified products.

  • FUNCTIONAL

    Effective, highest-quality products created by a woman.

  • INNOVATIVE

    Innovations that help women to ease periods and eliminate discomfort.

  • SUSTAINABLE

    Health and sustainability are our priorities when developing our products.

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Featured at Bloomberg Television

From Personal Struggle to Entrepreneurial Vision

In my mid-thirties, I stumbled upon a game-changing sanitary pad that completely transformed my experience with periods. Gone were the skin irritation, cramps, and leaks. Even my recurring yeast infections disappeared. I was blown away. Realizing the impact this could have on other women, I made it my mission to make this product widely available. I wanted to help women have a more balanced and stress-free menstrual cycle. This led me to become an entrepreneur, and thus began my journey.

We are on a mission

Inspired by my own transformation, our mission extends beyond just superior sanitary pads. We aim to revolutionize how menstruating women feel about their periods by educating them on reproductive health and environmental sustainability. Additionally, we are committed to designing the highest-quality, functional period and body care products. Our goal is to empower women to experience a balanced and stress-free menstrual cycle.

Where in the world you can find our products?

We aim to be a globally recognized brand dedicated to empowering women worldwide by revolutionizing their experience with menstrual cycles.

European customers can find GENTLE DAY® in stores in the Netherlands, Germany, Poland, Czech, Slovakia, Ireland, Latvia, Lithuania, and Estonia. Online at www.gentleday.com.

UK customers can shop at www.amazon.co.uk.

GENIAL DAY® pads, liners, cups, and wipes can be found in natural food stores in the US, also the US online at www.genialday.com and www.amazon.com.

GENIAL DAY® pads, liners, and wipes can be found at Whole Foods, and other natural food stores in Canada, also at www.amazon.ca.

Don't be surprised if you see GENIAL DAY® pads on the shelves while visiting the Bahamas.